Client: Toyota

Role: Creative Director

Directive: I was tasked with producing six live events for Toyota in advance of their all-new Corolla launch. The events were designed to create a beautiful synergy between the Toyota brand and a collection of musical artists who possessed sizable influence with the target demo. In addition to overseeing live event production, I was also tasked with turning those live events into 30-minute episodes that eventually ran in both the digital and VOD spaces collecting over 4 million unique impressions.